Cadbury creates AI tool to honour sporting volunteers, via Ogilvy
Cadbury has developed a custom video AI platform that allows Aussies and Kiwis to celebrate the efforts of sporting volunteers, with a supporting campaign from Ogilvy Australia.
As part of the chocolate brand’s long-running recognition of volunteers and their significant contribution to grassroots sports, the innovative online tool allows users to create unique, animated and personalised videos featuring a volunteer they’d like to thank, which can then be shared on social media.
