Cadbury gives a ‘Cheer and a Half’ in new World Cup campaign

July 19, 2023 8:18

Cadbury is the latest FIFA Women’s World Cup sponsor to launch a new campaign, via WPP sister agencies Wavemaker and Ogilvy.

Rolling across TV, digital and social, the ‘Cheer and a Half’ campaign highlights the brand’s commitment to women’s sport ahead of tomorrow’s world cup kick-off, supported by its Women in Sport program.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.