Cadbury Joyville rolls out another ‘Marvellous Creation’ in Woolworths tie-up

Cadbury Dairy Milk has launched the next stage of its Joyville advertising campaign – with the unusual move of the ad featuring co-branding for retailer Woolworths.

The Joyville campaign, created by Saatchi & Saatchi, has launched a new banana candy, peanut drops and choc biscuit Marvelous Creations bar, which will be available exclusively at Woolworths stores from tomorrow. The ad will also be supported with PR, outdoor, point of sale and digital advertising.

Consumers will be invited to vote on whether the new Marvellous Creations should stay on shelves or not by going to the Joyville website.

The TV commercial which supports the campaign opens with the ‘Joymobile’  driving down a winding country road before the driver hits a purple button on the dashboard and a box slides out the back door and is left behind on the road.