Cadbury Twirl can predict the future in latest campaign

August 9, 2021 9:36

Mondelēz’s Cadbury Twirl can predict the future in a new campaign by Cadbury’s global creative agency, VCCP.

The campaign showcases an online experience created by VCCP CX: the ability to scan the interior of a Twirl to get a reading.

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Anna Macdonald was a Mumbrella journalist, covering news, creative, ad standards and campaigns. She left Mumbrella in April 2022.

Topics

Anthony Ho Cadbury Cadbury Twirl Chris Birch Mondelez VCCP

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