Cadbury’s Freddo focuses on brand entertainment strategy

Tim Burrowes

March 31, 2010 11:57

Cadbury has this week relaunched its Freddo chocolate website as part of the confectionery company’s strategy to become “more like an entertainment brand”.

The site, created by Publicis Mojo Melbourne, first launched in the middle of 2009 featuring animated storytelling, games and activities for young consumers. Shortly after however, it stopped uploading new content reviewed the effectiveness of the site as part of its overall marketing mix.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.