Calbee launches new platform for Harvest Snaps via Hero

Kalila Welch

April 13, 2023 10:37

After appointing Hero to its creative account in mid-2022, Calbee has launched a new brand platform for its Harvest Snaps brand.

The new platform, “Harvest snap out of it”, is the first major piece of work to surface from the creative partnership, repositioning the snack brand as synonymous with “both health and taste”.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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