Calling time on social washing when it comes to investing in corporate culture and CSR
The increase of ‘social washing’ and lip service when it comes to ESG goals and corporate social responsibility has seen many brands’ reputations go down the drain. Lisa Hollinshead, founder and CEO of Comms101, explains why is it so important to follow through on promises and pledges.
As a public relations professional for nearly 20 years, I understand more than anyone the importance of image. Whether personal or professional, image can be seen to be everything.
Whilst it’s absolutely true that image is important (that’s what PR is all about right?!) the thing that trumps this…
Every…
Single…
Time…
