Calvin’s got a hashtag

February 20, 2014 9:42

People sometimes think that social media practitioners deliberately overcomplicate things in order to make their job seem harder. Dr Mumbo doesn’t believe this for one minute.

In other news, Calvin Klein has got a hashtag. Here’s the press release in full:

CALVIN KLEIN UNDERWEAR

LAUNCHES

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3 COMMENTS

Blutack 20 Feb 14

#Whataloadofpants

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GC 20 Feb 14

Was just thinking on the way to work today we don’t have enough multi-tiered initiatives going on right now.

User ID not verified.

Ralph 20 Feb 14

You’d think they would know how to keep it brief

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Calvin’s got a hashtag

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