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Campaign Review: ‘Another Foxtel ad’ for Binge and ‘I bought a Jeep’ returns

Mumbrella invites the industry’s creatives and strategists to offer their views on the latest ad campaigns. This week: Leo Burnett’s Michelle Walsh and BMF’s Christina Aventi offer their views on the return of ‘I bought a Jeep’ and Oak’s ‘Kill Hungrythirsty Dead’, plus the campaign launching a new streaming service.

June 19, 2020 9:30

Brand: Jeep
Campaign: I’m In
Agency: Cummins & Partners
The verdict: Fails to reach prospective customers

Michelle Walsh, creative director at Leo Burnett, says: 

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Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

Topics
Binge Campaign Review Christina Aventi cummins & partners Jeep Leo Burnett Michelle Walsh Oak The Hallway The Monkeys
1 COMMENTS
The Jeep Joke 19 Jun 20

You two are being very kind to the Jeep work.

Love the Lurpak of streaming services – exactly, Its good.

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