Campaign Review: ‘Another Foxtel ad’ for Binge and ‘I bought a Jeep’ returns

Mumbrella invites the industry’s creatives and strategists to offer their views on the latest ad campaigns. This week: Leo Burnett’s Michelle Walsh and BMF’s Christina Aventi offer their views on the return of ‘I bought a Jeep’ and Oak’s ‘Kill Hungrythirsty Dead’, plus the campaign launching a new streaming service.

Brand: Jeep
Campaign:
I’m In
Agency: Cummins & Partners
The verdict: Fails to reach prospective customers

Michelle Walsh, creative director at Leo Burnett, says: 

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Subscribe

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.