Campaign Review: ‘Another Foxtel ad’ for Binge and ‘I bought a Jeep’ returns
Mumbrella invites the industry’s creatives and strategists to offer their views on the latest ad campaigns. This week: Leo Burnett’s Michelle Walsh and BMF’s Christina Aventi offer their views on the return of ‘I bought a Jeep’ and Oak’s ‘Kill Hungrythirsty Dead’, plus the campaign launching a new streaming service.
Brand: Jeep
Campaign: I’m In
Agency: Cummins & Partners
The verdict: Fails to reach prospective customers
Michelle Walsh, creative director at Leo Burnett, says:
You two are being very kind to the Jeep work.
Love the Lurpak of streaming services – exactly, Its good.