Campaign Review: Criticism for Angie Kent’s turn with Ebay and praise for Lilydale’s entertaining reality
Mumbrella invites the industry’s creatives and strategists to offer their views on the latest ad campaigns. This week: Campaign Edge’s Dee Madigan and The Hallway’s Tim Mottau give their views on Angie Kent’s agency-less ad for Ebay, Lilydale shedding light on its reality, and NAB considering what money is for?
Brand: Ebay
Campaign: Fashion for Less
Agency: Network Ten
The verdict: You have an ad agency, use them
Dee Madigan, executive creative director of Campaign Edge, says: