Campaign Review: Gold standard strategy for Google, the verdict on Domuts and greyhounds, and have the meerkats outgrown the brand?
Mumbrella invites the industry’s creatives and strategists to offer their views on the latest ad campaigns. This week: Host Havas’ Olly Taylor and Edge’s Matt Batten offer their views on Google’s ‘Season in Search’, CGU Insurance selling Domuts, whether the meerkats have outgrown Compare the Market, and Greyhound Racing NSW’s image problem.
Brand: Google
Campaign: A Season in Search
Agency: Emotive
The verdict: Gold standard strategy
Olly Taylor, chief strategy officer at Host Havas, says: