Campaign Review: Gold standard strategy for Google, the verdict on Domuts and greyhounds, and have the meerkats outgrown the brand?

Mumbrella invites the industry’s creatives and strategists to offer their views on the latest ad campaigns. This week: Host Havas’ Olly Taylor and Edge’s Matt Batten offer their views on Google’s ‘Season in Search’, CGU Insurance selling Domuts, whether the meerkats have outgrown Compare the Market, and Greyhound Racing NSW’s image problem.

Brand: Google
Campaign: 
A Season in Search
Agency: Emotive
The verdict: Gold standard strategy

Olly Taylor, chief strategy officer at Host Havas, says: 

Subscribe to keep reading

Your daily source for the latest headlines, in-depth analysis, and breaking stories from around the globe.

Subscribe

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.