Campaign Review: Has the government nailed its COVID Safe advertising push?

Mumbrella invites the industry’s creatives and strategists to offer their views on the latest ad campaigns. This week: Hardhat’s Dan Monheit and Cummins & Partners’ Heath Collins offer their views on the results of COVID Safe’s ‘trickiest brief’, Tourism Australia taking on Netflix and streaming content, and Qantas banking on some nostalgia.

Zoe Wilkinson

May 21, 2020 10:49

Brand: Australian Government Department of Health
Campaign: COVID Safe
The verdict: A tough brief

Dan Monheit, co-founder and strategy director at Hardhat, says:

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Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

Topics

Campaign Review COVIDSafe cummins & partners Dan Monheit Hardhat Heath Collins Qantas Tourism Australia

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