Campaign Review: Hungry Jack’s takes aim at Maccas and is Toohey’s ‘Proudly Ordinary’ just ordinary?
Mumbrella invites the industry’s creatives and strategists to offer their views on the latest ad campaigns. This week: Special Group’s Rebecca Stambanis and McCann’s Ben Coulson give their views on Toohey’s Extra Dry trying to own its ordinary, Jeep continuing its public relations escapade, and Hungry Jack’s taunting McDonald’s with the ‘Big Jack’.
Brand: Toohey’s Extra Dry
Campaign: ‘Proudly Ordinary’
Agency: 72 and Sunny Sydney
The verdict: ‘Ballsy’
Rebecca Stambanis, head of strategy and founding partner, Melbourne at Special Group Australia, says:
