Mumbrella Logo
Login
Features

Campaign Review: Pill Testing, Libra making ‘blood normal’, and Kosciuszko vs Great Northern

Mumbrella invites the industry’s creatives and strategists to offer their views on the most-talked-about ad campaigns. This week: Red Engine SCC’s Duncan Shields, and The Royals’ Michaela Futcher offer their views on Libra’s bold move to make blood normal, Pill Testing Australia’s thought-provoking campaign, and which beer ad is better.

September 5, 2019 10:23

Brand: Libra
Campaign: Blood Normal
Agency: AMV BBDO
The verdict: A modern statement that could do more

Duncan Shields, creative director at Red Engine SCC, says:

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Subscribe

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

Topics
72andSunny AMV BBDO Campaign Review Duncan Shields Great Northern Brewing Co Kosciuszko pale ale Libra Michaela Futcher Pill testing Australlia TBWA
Latest
Google reignites campaign against under-16s social media ban
Out-of-home operator Gawk ends relationship with Ooh Media, aims to win ‘divorce’
Digitas Australia gains MD from VML Commerce
Nine and Warner Bros already casting The Golden Bachelor Season 2
Foxtel's plan to bowl over sports fans this summer

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.