Campaign Review: Pill Testing, Libra making ‘blood normal’, and Kosciuszko vs Great Northern
Mumbrella invites the industry’s creatives and strategists to offer their views on the most-talked-about ad campaigns. This week: Red Engine SCC’s Duncan Shields, and The Royals’ Michaela Futcher offer their views on Libra’s bold move to make blood normal, Pill Testing Australia’s thought-provoking campaign, and which beer ad is better.
Brand: Libra
Campaign: Blood Normal
Agency: AMV BBDO
The verdict: A modern statement that could do more
Duncan Shields, creative director at Red Engine SCC, says:
