Features

Campaign Review: Realestate.com.au vs Domain

In this edition of Campaign Review, Mumbrella asked Clemenger BBDO Sydney’s Brendan Willenberg and Akcelo’s Dave Di Veroli to directly compare and contrast two campaigns from competing brands in the same category. Up for review are the spring campaigns from Realestate.com.au and Domain.

September 10, 2020 10:44

The campaigns

Brand: Domain
Campaign: See the possibilities
Agency: Re, part of M&C Saatchi

Brand: Realestate.com.au
Campaign: Off-Market
Agency: Created in collaboration with The Situation Room

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Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

Topics
Akcelo Brendan Willenberg Campaign Review Clemenger BBDO Sydney Dave Di Veroli Domain REA Group realestate.com.au
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