Campaign Review: Schwarzkopf’s nonsense, Foxtel’s terrible example and McDonald’s cheesy local adaptation

Mumbrella invites the industry’s most senior creatives and strategists to offer their views on the latest ad campaigns. This week: JWT’s head of planning, Simon McCrudden and M&C Saatchi’s offer their views on Schwarzkopf’s nonsense, McDonald’s Australian adaption which didn’t add anything, Foxtel’s strategy miss and an ad that hit the right tone for the Tampon Tax.