Features

Campaign Review: The battle of the telcos: Telstra vs Optus

Which telco released ‘strategically confusing’ ads, and which ‘ticks all the right boxes’? In this edition of Campaign Review, Saatchi & Saatchi’s Rebecca Carrasco and Ogilvy’s Zac Martin offer their views on Telstra’s attempt to take on 5G conspiracies, Optus’ new brand positioning, and Barbeques Galore provoking the vegans.

August 12, 2020 4:31

Brand: Telstra
Campaign: 5G conspiracy theories
Agency: In-house
The verdict: Strategically confusing

Rebecca Carrasco, executive creative director at Saatchi & Saatchi Australia, says:

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Subscribe

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

Topics
Barbeques Galore Ogilvy Melbourne Optus Rebecca carrasco Saatch & Saatchi Special Group New Zealand Telstra The General Store Zac Martin
Latest
Kyle and Jackie O 'go rogue' in another Melbourne campaign
Coca-Cola and Disney release limited-edition Star Wars collection in Australia
Shift from traditional search drives Yango Creator
Apparent creative director departs for 'social impact future'
Publicis Groupe stock dives despite sunny forecast

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.