Features

Campaign Review: Westpac, Subaru & FOMO in Melbourne

Mumbrella invites the industry’s creatives and strategists to offer their views on the latest ad campaigns. This week: Edge’s Richard Parker and AnalogFolk’s Richard Morgan give their verdict on Westpac’s take on surrealism, Subaru celebrating nearly 50 years in Australia, and City of Melbourne using FOMO to get Victorians back to the city.

March 18, 2021 8:45

Brand: Westpac
Campaign: Life is Eventful
Agency: DDB Sydney
The verdict: A clever and effective use of surrealism

Richard Parker, executive planning director at Edge, says:

Richard Parker_M360 2018

Subscribe to keep reading

Your daily source for the latest headlines, in-depth analysis, and breaking stories from around the globe.

Subscribe

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

Topics
AnalogFolk Campaign Review City of Melbourne DDB Sydney Edge Leo Burnett Richard Morgan Richard parker Subaru The Works Westpac
Latest
Kyle and Jackie O 'go rogue' in another Melbourne campaign
Coca-Cola and Disney release limited-edition Star Wars collection in Australia
Shift from traditional search drives Yango Creator
Apparent creative director departs for 'social impact future'
Publicis Groupe stock dives despite sunny forecast

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.