CampaignLab wins Australian PR pitch of global sports retailer

May 17, 2024 9:46

Global sports retailer Decathlon has appointed CampaignLab as its Australian earned agency of record following a competitive pitch process, Mumbrella can reveal.

The agency will work with Decathlon to establish the role sports plays within Australians’ lives, and bring its new brand positioning to life across earned, social, influencers, content and events.

“There was a special chemistry as soon as we met CampaignLab. We loved their passion and the way they look at everything from a creative lens to drive results,” said Erin Eedy, campaigns and communications lead at Decathlon.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.