Buzzfeed: You can be harsher with Aussie audiences than in the US
Hernandez speaking at Mumbrella360 this morning
Australian’s are more direct and harsher in their attitudes when it comes to news consumption according to Buzzfeed’s director of international strategy.
BuzzFeed’s Keith Hernandez told an audience at today’s Mumbrella 360 conference during his keynote address on “The Buzz on the New Digital Model” that Australians would allow harsher treatment of news subjects, were focussed on local content and that social video was the start of a new “golden age” for online advertising.
“What works really well is the locally relevant content,” he said in Sydney this morning.
