Can Jaimes Leggett help the Communications Council beat its existential crisis?

AlexJaimes Leggett is taking over as chairman of the Communications Council at a time when the industry body has a lot of soul searching to do, argues Alex Hayes.

I recently asked a creative agency CEO to describe his day-to-day life at the moment. His reply: “A clusterfuck. Everything is changing around me and it’s hard to keep up.”

In times of change people look for leadership, and that’s where the Communications Council should come in. The problem is, it hasn’t been.

The problem is the Comms Council itself hasn’t shown how it is adapting to the emerging new world order, and that has caused a lot of its members to question why they pay their pretty hefty annual fee, and a few to leave or join other industry groups. The problem is it’s not alone amongst our industry bodies.

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