Canberra students win 2018 IAA Big Idea challenge

November 16, 2018 12:32

University of Canberra students have won this year’s Big Idea challenge, the annual competition for university undergrads to hone their communication skills with a real world client brief.

Held by the International Advertising Association, this year’s competition saw more than 150 uni students from five states compete to deliver a high-impact campaign for Nestle’s Uncle Tobys Plus cereal brand.

The judging panel at the 2018 Big Idea challenge with the IAA’s Heather Leembruggen (centre) and Mumbrella’s Victoria Seymour (right)

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Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.

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3 COMMENTS

Kevin Spencer 19 Nov 18

Hi, just thought you should know that you’ve got the wrong photo for the winners of the 2018 Big Idea Competition.
My daughter, Kate, was part of the winning team.
Kind Regards,
Kevin Spencer.

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Josie Tutty 19 Nov 18

Thanks for pointing that out, Kevin! We have updated the caption to reflect this.

Bec 20 Jan 19

Could you not get a photo and names of the winning team? This seems weird.

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