Cancer Council WA asks people to ‘party smarter’ this festival season
Drug Aware is hoping to educate young Western Australians about the potential harms of MDMA use, in a targeted, animated campaign.
It is estimated that two-thirds of summer festival attendees use MDMA. Instead of telling festival-goers to say ‘no’ to the use of MDMA and other popular party drug, the campaign takes a different tack by encouraging people to ‘party smarter’.
The campaign launch coincides with ‘Leavers Week’, and is targeting young people through online video, social media and audio. Tactical out-of-home will also support the campaign at festivals and event venues.
