Cancer Council’s Make Smoking History campaign is ‘Worried About You’

Cancer Council WA’s Make Smoking History Program has launched a new emotive campaign, in a bid to prompt people who smoke to quit.

The announcement:

‘Worried About You’ is a narrative campaign produced by Gatecrasher Advertising that focuses on a daughter’s concern about her father becoming ill from smoking.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Subscribe

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.