Cancer Institute targets young vapers in new intense campaign via Bastion

February 1, 2024 4:32

Aiming to highlight the health harms caused by vaping, the Cancer Institute NSW has launched a powerful new behavioural change campaign, via Bastion.

The campaign targets 14-24 year-olds, and features real stories from young Aussies who have experienced the harms of vaping first-hand.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.

Topics

1 COMMENTS

Dropout 3 Feb 24

This feels a like a modern version of don’t smoke ads, hopefully it works but I dunno, find an insight my guys

User ID not verified.

Latest

Google reignites campaign against under-16s social media ban

Out-of-home operator Gawk ends relationship with Ooh Media, aims to win ‘divorce’

Digitas Australia gains MD from VML Commerce

Nine and Warner Bros already casting The Golden Bachelor Season 2

Foxtel's plan to bowl over sports fans this summer

Cancer Institute targets young vapers in new intense campaign via Bastion

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

SUBSCRIBE