Cannes Lions entries up to record high despite drop in Press and Outdoor categories
The Cannes Lions has reported another increase in entries, rising to a record 40,133 despite further drops in the Press and Outdoor categories.
While entries to Creative Effectiveness doubled and Branded Content and Entertainment was up 18 per cent Press dropped 9.3 per cent, after falling 12 per cent last year, and Outdoor dropped 9 per cent, the same as last year.
In a press release sent out overnight festival CEO Philip Thomas said: “Although it does look as if the well-documented challenges of these media could be behind this decrease, we should be wary of drawing hasty conclusions from just one year’s data.
“For instance, the Radio category has been decreasing for a number of years, but this year has bounced back to very nearly its highest-ever entry number.”
Less may be more. But it’s probably just fewer. More or less.
Perhaps there’ll be fewer Awards-only entries. Maybe we could care less.
Of one thing there’s doubt. I and anybody reading this should get out more or get back to work.
Breaking some eggs there FC
One thing for sure is that even with a drop in press and outdoor this is one awesome and profitable gravy train judging by the fees for 40,133 entries.
Branded Content & Entertainment Lions €875
Creative Effectiveness Lions By invitation only €1,375
Cyber Lions €530
Direct Lions €530
Design Lions €530
Product Design Lions €530
Film Lions €770
Film Craft Lions €675
NEW FOR 2015: Glass Lions €530*
Media Lions €530
Mobile Lions €530
Outdoor Lions €535
Press Lions €535
PR Lions €530
Promo & Activation Lions €530
Radio Lions €530
Titanium & Integrated Lions €1,375
*Cannes Lions will donate all proceeds from the Glass Lions entry fees and put them back into a programme that promotes and enables the creation of a more gender-neutral media landscape. Details of this programme will be announced soon.
Anyone know how much Cannes made in entry fees?
Last year was $28 million.