Cannes Lions racks up over $60 million in entry fees

June 20, 2025 10:25

This year’s Cannes Lions has pulled in an estimated US$40.4 (AU$61.7) million on award entry fees alone.

The festival confirmed 26,900 entries in 2025, up less than 1% from last year’s 26,753.

Said to reflect “strong global participation” from the creative industry, this year saw an 18% increase in entries from independent agencies. Such an increase from independents indicates a drop in entries from the big holdcos because total entry numbers rose less than 1%.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.