Cannes reeling again as WPP threatens to walk away from 2018 festival
Ad giant WPP has made its starkest warning yet that it may follow rival Publicis and turn its back on Cannes Lions.
Leaked emails revealed a decision to walk away from the event rests with talks between senior WPP executives and Cannes Lions parent company Ascential early next month.
WPP also spelled out that its agencies must withdraw all involvement from European awards show, Eurobest, also run by Ascential and which takes place during November in London.
I have to side with WPP.
Cannes is a cynical, bloated mess with little relevance to real work.
I think they should. Cannes has become an arrogant, bloated and anachronistic farce and is bad for our industry
just imagine how many Lions Graham will win next year if nobody else enters??
Boycotting it could save a lot of expenses for many companies
Er. None.
You can’t reenter the same Lions streams. And they entered them all.
Leave Cannes to the film festival.