Cannes wrap-up: Barack beats Best Job; Pure Waters narrowly misses Film grand prix
The seemingly unstoppable force of the Best Job in the World finally ran into the immovable object of the most powerful man on the planet and missed out on the top prize at Cannes.
The social media campaign to elect Barack Obama as President of the United States has been named as winner of the grand prix in the Titanium and Integrated Lions on the final night of the Cannes Advertising Festival, reports Advertising Age (which appears to have broken the press embargo by an hour as the ceremony was still going on at the time of writing).
Cummins Nitro’s amazing run came to an end with no Titanium Lion for its work on behalf of Tourism Queensland to go with the hat trick of grand prix in the Cyber, PR and Direct categories earlier in the festival, the first time that had been achieved. Based on number of wins, Cummins Nitro came second in the comeptition’s direct agency of the year contest, behind the Madrid agency Shackleton.
