Canstar boss calls out the ‘paupers’ in online conversions

August 11, 2017 12:01

Financial services campaigns are being killed by websites and offerings that confuse potential buyers, the head of financial comparison site Canstar has warned.

Canstar’s Matthew Wong and David Lammey warned poor experiences are costing brands customers

Speaking at the Mumbrella Finance Marketing Summit, Matthew Wong, Canstar’s national client manager for digital warned marketers were making basic mistakes which slashed customer conversion rates.

“Of the campaigns that we are currently seeing there is a really big discrepancy between the best and the worst-performing campaigns,” Wong said.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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