If they can’t beat you, join them

Who better to advertise on The Guardian’s story about a World Cup themed anti-gambling initiative than Sportsbet, with a World Cup themed pro-gambling initiative.

guardian sports bet

 

And here’s the Singaporean ad in question, which ran during the half time break of the Germany routing of Brazil yesterday. 

Did they know something we didn’t?

 

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.