Captive Vision Outdoor to transform Victoria’s OOH streetscape in new contract
The Department of Transport and Planning (DTP) has appointed Venetian Media Group’s Captive Vision Outdoor (CVO) to clean up Victoria’s streetscape with a highly sought after out-of-home contract.
The contract, which CVO won following a competitive tender process, covers the maintenance of certain arterial road infrastructure assets plus roadside development of bespoke outdoor advertising.
The agency aims to transform Victoria’s OOH advertising landscape, removing unsightly graffiti and illegal posters, while creating up to 100 new locations each year, including street posters, static and future digital assets.