Carat hires new group strategy director

Carat Sydney has hired Peita Pacey as Group Strategy Director, increasing the strategy team to ten members.

Carat Sydney has hired Peita Pacey as Group Strategy Director, growing their strategy team to ten. Peita’s appointment represents Carat in Sydney’s continued investment in strategic resource, and comes off the back of the agency’s recent appointment of Kerry Boys to the role of Head of Strategy.

Peita will lead the team alongside Kerry, with a particular focus on the Woolworths account.

In a career spanning over 14 years, Peita has held communications and strategic roles whilst working across a number Blue Chip accounts across categories including FMCG, Retail, Finance and Entertainment.