Carat holds on to $26m Disney media account, picking up New Zealand media account as well
Dentsu Aegis agency Carat has retained the $26m media account for Disney, Mumbrella can reveal.
The decision comes after a multi-stage pitch process which saw up to eight media agencies line up in the initial rounds with a short list of challengers whittled down to Ikon, PHD and Starcom in the final rounds.
Carat CEO Simon Ryan confirmed the decision, which sees them pick up the media buying for Disney in New Zealand from PHD, this morning saying: “I am pleased to be continuing our relationship with Disney.”
A spokesman for Disney also confirmed the decision in a statement saying: “After a review, The Walt Disney Company Australia and New Zealand will keep Disney’s media business with Carat in Australia and award the business in New Zealand to Carat as well.”
Carat do the buying for Slingshot, so they are still getting revenue out of the Theatre production side of Disney’s business.
Glad to hear Carat are “pleased” I’m guessing other agencies would have been ecstatic, thrilled and a bunch of other superlatives had they won 🙂
Enjoy the race to the bottom folks !
In Carat retaining a client is the same as a win in other agencies right?