Dentsu Aegis rebrands Mitchell & Partners Brisbane as Carat

March 17, 2014 12:02

Luke Littlefield

Dentsu Aegis has rebranded the Brisbane office of Mitchell & Partners as Carat, with CEO Luke Littlefield saying the integration of the Dentsu group is now complete.

The merger between the two companies was completed last year, with the retirement of the doyenne of Australian media buying Harold Mitchell, formerly chairman of Aegis in Australia, to shufle clients and make Carat one of the biggest agencies in the country,

The Queensland division of Carat to be headed by Gabriela Merrick, who was general manager of Mitchells in the state.

Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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