Carat takes global MasterCard business from UM

Alex Hayes

February 6, 2014 11:01

UM has lost one of its global alignments with Carat taking the MasterCard business from the IPG Mediabrands agency.

The decision, after the account was pitched globally and locally, was announced overnight and in the Australian context sees UM lose an account thought to be worth around $10m-$15m a year.

“We are absolutely thrilled to be working with Mastercard and we look forward to demonstrating our true value across the evolving media landscape,” Simon Ryan, CEO of Carat told Mumbrella.

CEO of UM, Mat Baxter said he was disappointed but was part of the cut and thrust of global business. “We’re disappointed that it is leaving us because it is a great piece of business and we have a great relationship with the client,” he added.

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Alex Hayes

Alex Hayes worked for Mumbrella from 2013 to 2017 in roles including editor and head of Mumbrella Bespoke.

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