Carat to host virtual ‘Couch-ella’ festival tomorrow, featuring Roxy Jacenko, Christian O’Connell, and Nova Red Room performance
Dentsu Aegis Network media agency Carat and brand experience agency MKTG will host an invitation-only virtual festival tomorrow, featuring exercise classes, celebrity chefs, Roxy Jacenko, meditation, and a Nova Red Room session featuring DJ Regard and a surprise act.
Carat CEO Sue Squillace said Carat’s ‘Couch-ella 2020’ will offer staff, clients, and media partners the chance to connect in an “exciting way” as physical industry events continue to be paused due to COVID-19-related social distancing requirements and lockdown laws.
Is there a link to where this will occur or is it closed sesison?
Hi LINK?,
It’s an invite-only event, so the link isn’t publicly available, I’m afraid.
Thanks,
Brittney – Mumbrella
Imagine all the time being spent by carat staff being spent on this trade marketing exercise. And not on helping clients strategise or deploy.
I’m sure the media partners are paying for it so it’s a revenue generator regardless.
Why PR an event people can’t attend?
They can attend. They attend online. That’s the whole point. Also a crazy thing called Coronavirus hindering physical attendance…..?
I mean that the general public can’t attend, it’s invite only. Considering how many free, open-to-the-public events with real celebrities there are (seriously, Roxy Jacenko!?), I’m surprised they want to make a bid deal out of this.