Adspend in Australia to grow by 1.4 per cent next year, says Carat

Advertising spend in Australia will rise by 1.4 per cent next year, media agency Carat has predicted, in its first forecast for 2014.

The company has also revised its predictions for 2013 upwards from a fall of 2 per cent to a rise of 1.5 per cent.

Carat is part of Aegis Media. Sister agencies in Australia include the country’s biggest agency Mitchell & Partners along with Vizeum.

The prediction came as part of a global forecast. After more then two years of declining spend globally, Aegis says 2013 will see spend rise in every major market.