F.Y.I.

Carat wins $5m Saralee account from OMD

March 6, 2014 11:02

Carat has won the $5m Saralee account from rival media agency OMD.

The announcement: 

Carat has been appointed as the media partner for Sara Lee within Australia.

The win of Sara Lee’s $5 million media account further entrenches Carat’s FMCG expertise, with existing clients including McCain, Mondelez and Murray Goulburn.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Subscribe
Topics
Carat OMD Simon Ryan
Latest
Google reignites campaign against under-16s social media ban
Out-of-home operator Gawk ends relationship with Ooh Media, aims to win ‘divorce’
Digitas Australia gains MD from VML Commerce
Nine and Warner Bros already casting The Golden Bachelor Season 2
Foxtel's plan to bowl over sports fans this summer

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.