Carat wins Nokia from Mediacom in global realignment

Tim Burrowes

June 18, 2009 12:37

Carat has won the Nokia media account in the second major local blow to Mediacom in the space of a month.

The Finnish company – one of the world’s leading mobile device manufacturers – announced that Carat will handle its media planning and buying globally.

Universal McCann, PHD and Mediacom – incumbent in several markets including Australia – were also involved in the pitch.

The shift by Nokia to Aegis-owned Carat comes less than a month after Mediacom was reported to have lost a two-way shootout with OMD for Westpac.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.