Caravancampingsales launches AI-driven campaign for Aussie getaways
Caravancampingsales, part of carsales has unveiled a playful new campaign designed to inspire Australians to pursue their next adventure.
The announcement:
caravancampingsales is taking Aussie getaways to a new level with a campaign that blends innovation with imagination. Designed for everyone from family campers to young explorers, the campaign taps into what matters most – memorable experiences, great value and a sense of freedom.
As part of carsales – Australia’s leading network of vehicle marketplaces – caravancampingsales is showing what it’s all about: making adventures easier and helping people buy and sell caravans, motorhomes and camping trailers with confidence and ease. With thousands of new and used options, tools to compare and decide, and access to expert advice and reviews, this campaign reflects the brand’s commitment to helping buyers find the RV that fits their plans, their lifestyle and their kind of journey.
AI has long played a role in creative development across the carsales family of brands. For this campaign, caravancampingsales takes it further by using AI to produce hero videos that turn Aussie wildlife into the stars of relatable camping stories. Picture koalas enjoying stress-free caravan getaways, wombats cruising the open road, and cockatoos and kangaroos upgrading broken tents to quality RVs. It’s playful, imaginative and designed to spark a smile.
Lucas M. Barreiro, carsales head of creative & brand design, said: “AI didn’t replace creativity. It gave us new ways to play. Our team explored how technology can bring Aussie wildlife to life in camping scenarios that feel fun and distinctly local. It’s about bringing joy and creating content that makes people smile. For us, this campaign was a chance to push boundaries and show how technology and creativity can bring fresh ideas to life, with brand consistency at the core.”
The campaign combines AI-driven visuals with influencer-led content to meet audiences where they are – across social platforms and video channels – with stories that feel inclusive and highly shareable.
Rafael Constantinou, carsales EGM – marketing, content & customer, adds: “We’re all about helping people find their ‘love it’ moment – the one that makes you say, “this is exactly what I’ve been looking for.” Research shows family campers value convenience and quality time, while young explorers seek freedom and shareable moments.1 This campaign taps into those passions with content that feels light-hearted and playful. Whether it’s a family caravan for summer holidays or a compact camper for spontaneous road trips, we want the journey to feel easy and exciting. Sometimes, innovation isn’t about being serious – it’s about having fun and trying something new”.
Rolling out during the summer season, the campaign will show up where adventure begins – across social feeds, video and onsite channels. It’s designed to meet people in the moments they’re planning and sharing their trips, inspiring ideas and making the choice feel effortless with caravancampingsales’ expert reviews and thousands of RVs to explore.
Source: Carsales.com.au
