Carlton Cold hide $50,000 in giant ice cube as follow up to ad campaign

Miranda Ward

November 25, 2013 11:37

Carlton Cold has followed up the launch of its advertising campaign with a competition giving consumers the chance to win $50, 000 hidden inside a giant ice cube located outside Sydney’s Customs House in Circular Quay.

Carlton & United Breweries is inviting anyone over 18 to attempt to win the cash by melting the 1.6m by 3m by 3m cube and finding the bottle that contains the money.

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Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.

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Carlton Cold hide $50,000 in giant ice cube as follow up to ad campaign

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