Carlton Draught launches refreshed logo and adds trivia quiz under its bottle caps

December 23, 2019 1:39

Carlton Draught has refreshed its brand logo and will now feature trivia questions under its bottle cap. The beer brand worked with design studio What Came Next for the logo refresh and sourced questions from Melbourne-based firm Quiz Meisters.

Carlton Draft claims that “only true Aussies will know the answers” to the questions under its bottle caps. Some of the sample questions include: “Farrokh Bolsara was better known by what name?” and “Which ABC TV show celebrated 50 years on air in 2016?”

Quiz Meisters’ Peter Curry, Brydon Coverdale, Ben Cardwell

Speaking about the approach driving the bottle cap questions, Pete Curry co-founder of Quiz Meisters said: “Our trivia is about mates getting together and showing each other how many useless facts they know.

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Ravi Balakrishnan

Ravi is the editor at Mumbrella Asia. He has covered the marketing, advertising and media business for over two decades.

Topics

Carlton Draught Quiz Meisters What Came Next

1 COMMENTS

Meaningless 23 Dec 19

What the hell is “brewery fresh” meant to mean anyway? ‘When this bottle or keg or can left the brewery it was fresh.’ How comforting.

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Carlton Draught launches refreshed logo and adds trivia quiz under its bottle caps

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