Carlton Slo mo ad gets shortlisted for Cannes Lions craft category

Carlton Draught’s “Slo mo” ad is among the three Australian contenders for this year’s Film Craft Lions at Cannes.

The category – which celebrates the technical skills of making an ad including directing, copywriting, editing and sound – was introduced last year when Australia won no awards in the category.

This time round, Plaza Films who represent TVC director Paul Middleditch is on the shortlist for the ad, which was shot using Photron SA1 SD high speed cameras, shooting at up to 9000 frames per second to capture moments such as a peanut flying out of a man’s  mouth, or the reverberations of a backside landing on a bar stool.

http://youtu.be/DtCU43MteYY