Carman’s Kitchen taps Kill Boring Dead to bring ‘rebellious energy’ to creative account

Australian muesli brand Carman’s Kitchen has appointed Melbourne independent agency Kill Boring Dead as its lead creative agency, following a pitch.

Kill Boring Dead will manage content production, influencer marketing, user-generated content, creative development and paid social campaigns for the 30-year-old breakfast brand, taking over from East of Everything.

The agency won the account following a pitch and has recently run campaigns for Carman’s Kitchen across YouTube, TikTok, connected TV and digital display.

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