Carnival Australia appoints Kathryn Robertson as CCO

Carnival Australia has appointed Kathryn Robertson to the newly created role of chief commercial officer, alongside Katie Malone, who joined as marketing director, P&O Cruises Australia.

Robertson joined from Air New Zealand, where she was the ground general manager sales. In the role, she led the global sales functions and set the strategic direction to ensure revenue growth and the delivery of alliance sales plans.

L-R: Kathryn Robertson and Katie Malone

Malone, meanwhile, brought two decades of international travel and tourism marketing experience from her previous tenures at Singapore Airlines, Langham Hospitality Group, Marriott International (luxury brands) and Jumeirah Hotels & Resorts.

Robertson said: “This was such an incredible opportunity to join the world’s leading cruise brand, at such a pivotal time for the cruising industry.

“We have some ambitious targets ahead of us, but I’m really excited about setting a clear strategy for sustained future success for Carnival Australia and our brands.”

Malone said: “P&O is an iconic Australian brand celebrating 90 years of cruising in Australia this year, so it couldn’t be a more exciting time to join the business and a passionate marketing team.

“It’s not about re-inventing the wheel, rather deeply understand today’s customer needs and how we re-position our brand to appeal to a wider audience and entice more Aussies to consider cruising as a fun and affordable holiday choice.”

Last year, Carnival Australia appointed This is Flow as its media agency of record across four key brands – Princess Cruises, Seabourn Cruises, Cunard Line and Holland America Line.