Carnival Australia gets tactical around Christchurch ‘big things’ tourism campaign
Mayor Parker and Carnival CEO Ann Sherry
Cruise ship line Carnival has created a tactical ad to piggyback a campaign launched a fortnight ago to bring Australians back to quake-hit Christchurch.
The ad is a direct response to the Mayor of Christchurch Bob Parker’s bid to borrow some of Australia’s ‘big things‘ in a campaign for Christchurch & Canterbury Tourism, created by Iris Sydney.
A video features company CEO Ann Sherry explaining that if Mayor Parker can get hold of one big Aussie icon – either the Big Banana, the Giant Shrimp, Pineapple or Merino – then she will ship it over courtesy of Carnival.
Great idea, fun, engaging and I hate to think about what other BIG things people can come up with that we want to get rid of permanently. As to ship loads of Aussies—could easily be mis-understood as sh*t loads of Aussies. Now there’s a thought.
Great idea !
I like that the CEO was up for this and I get it. But maybe if she presented this in another forum that would spark publicity – one of those breakfast shows or something. Or went straight to New Zealand and presented the offer to Bob. But Kudos to the Ann.
Christchurch already had THE BIG EARTHQUAKE. What more do they want?
Ummm… actually, wasn’t produced inhouse… was produced by us at http://www.juicy.com.au 🙂