Caroma partners with Marc Newson

Designer Marc Newson has begun a collaboration with bathroom supplier Caroma facilitated by STW branding agency Houston.

The announcement:

Strategic branding and design agency Houston, part of STW Group, this week launches the first phase of a major new campaign for Caroma, including a significant collaboration with
internationally acclaimed designer Marc Newson.

Incorporating an entire new brand identity to reflect the unique relationship between Newson and Caroma, Houston has developed a creative response across every touch point- including product, packaging, POS, web,
communications, and direct. It also worked closely with STW’s Bohemia Group on Pinterest, in addition to media planning and PR.