CARS24 gears up Aussie presence in new campaign via Milkman

Kalila Welch

July 11, 2022 9:21

Australia’s first 100% online used car buying platform, CARS24, has launched its latest brand campaign via independent creative agency Milkman.

The ‘That’s a Shame’ campaign follows the used car marketplace’s launch campaign in September 2021. At the time, the brand also announced its full agency roster following a series of competitive pitches, with 303 MullenLowe named as its creative agency, Hatched as media agency, Milkman as social agency, Pitch Agency as SEO and We Are Different as its PR agency. Mumbrella understands that the brand no longer works with 303 Mullenlowe, with Milkman now solely responsible for creative.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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