Carsales appoints Val Morgan Digital’s Ben Tyers as new head of content

Carsales has appointed a new head of content to lead a new era of consumer-first content strategy. 

Ben Tyers steps into the role after four years with Val Morgan Digital, aiming to bring a new strategy to broaden carsales’ reach to new consumers and diverse audience needs.  

He brings a wealth of experience across content strategy, production, and audience engagement to the position, from media outlets and brands including Urban List, POPSUGAR, Buzzfeed, Crust Pizza, and Telstra.

Most recently, he spent four years at Val Morgan Digital. In 2020, the publishing group hired him to lead Thrillist Australia, and after two years, he moved to a head of audience development role. Then, at the start of 2024, he became head of content and audience.